Billy Grace

Read here how Billy Grace assigns attribution to show the actual performance of your ads.

Attribution models in Billy Grace

This article explains and discusses common questions with respect to attribution modes, attribution windows and conversion lag

Attribution Modes, Attribution Windows and Conversion Lag

Understand the share of attribution value your touchpoints earn within four lookback windows: ≤1 day, ≤7 days, ≤30 days, unlimited.

Attribution Window Insights

Configure our attribution models to your marketing strategy.

Attribution Settings

This article will explain what seeing 'unattributed data' in Channel Performance means.

Unattributed Data

Short answer: it is supposed to be, read this article for the long answer.

Why is my Billy Grace-reported data different from in-platform data?

Lily Mineur

Tim Schouten

Everything you need to know about attribution models, windows and modes

Attribution

Find answers and get help from Intercom Support and Community Experts

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